Facebook faces clampdown on selling users' secrets to advertisers

Facebook is facing clampdown on selling the most personal information to advertisers for tailored marketing.

The firm is faking the people by telling them that they are secure with their privacy settings but actually it is not so; the firm tracks each and every data ,even the chat and conversation ,of their users via a sophisticated software. They do so irrespective of the users privacy settings

Europen Commision wants to stop the firm of the way they are  listening in to the users’ most personal information like sexuality, race, age, opinions and even whereabouts; and then leaking it out to advertisers. The advertisers buy the information for tailored advertising that is used to target users group specifically.

Europen Commission(EC)will introduce a new directive in January .Through this they will ban the company for such targeted advertising unless the users specifical allow to do so.

EC wants service providers to be fair in their dealings as they consider it important for companies to let their users know about “what data is collected and for what purpose will it be processed”.

Facebook is asked to comply to the legislations which otherwise would result in fine and heavy loss;threatening its plans of stock market floatation in the coming year.

Answering to all the concerns a spokesman from the company said: "We understand that people share a lot of information on Facebook and we take this very seriously.

"We believe ads that are relevant, social and personalised based on your real interests are better.

"We can show relevant ads in a way that respects individual privacy because our system only provides advertisers with anonymous and aggregate information for the purpose of targeting ads.

"We do not share people's names with an advertiser without a person's explicit consent and we never sell personal information to third parties.

"There is no connection between the privacy settings people choose and our advertising. Whether you use your privacy settings to keep your profile very private, or very public, everyone sees the same amount of advertising down the right hand side of the page.

"Adverts are personalised to the individual user. We do not track peoples' behaviour to serve advertising."