Online groups cause risky decision-making

United States: A latest study by the researchers from the University of British Columbia and the University of Zurich shows that people who deal more in online communities are more apt to make risky decision in their lives.


“Emerging evidence indicates that online community participation impacts many aspects of consumer behavior, and our findings reveal that this impact extends to financial decision-making,” says Utpal Dholakia, professor of management at Rice University.