Brad Goreski Joins 'Kate Spade' as Brand Stylist

Stylist Brad Goreski, who found fame as designer and style expert Rachel Zoe's assistant, has been announced as Kate Spade New York's exclusive brand stylist, with plans to make the label's ready-to-wear category more accessible and bring the brand closer to consumers.

The label has signed him to an exclusive two-year deal, Women's Wear Daily reports. Goreski will work with creative director Deborah Lloyd to take "the Kate Spade girl to the next level," which will include boosting its social media profile.

"I’m a huge tweeter," he tells WWD. "I use it as my way to really interact with people, and part of my job will be collaborating (with Kate Spade) in all areas of social media to get people involved and more excited about the brand.”