12/21/2011

iPhone 4S outsells other brands around Christmas

Apple's iPhone "significantly" outsold other brands seeking to tempt Christmas shoppers in the UK, while Nokia's new Lumia phone did not make the top 10 best-selling phones through operators in the four weeks to 9 December, according to the research company GfK.

The Financial Times reports that different versions of the iPhone made up more than 37% of sales, taking five of the top 15 spots in the first week of December.

But Nokia's attempts to climb back to primacy with its Lumia 800 phone, the first running Microsoft's Windows Phone software, seem to have made a slow start. The GfK data, which records sales through operators, says it failed to make the top 10 in the four weeks. Despite a TV, poster and print advertising campaign rumoured to have cost more than £20m, the Lumia "sold only narrowly more than Nokia's more basic 'Touch and Type' phone", the FT reports.

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