Jamaica Invests Further In Tourism

In wake of recent success, the Jamaican tourist board is set to spend money on promoting its country to international tourists.

The new Jamaican president, Andrew Holness, is fully aware of the importance of tourism in Jamaica and plans to pump pounds into the industry to make his country the most prominent in the Caribbean. The plan is to ultimately create over 20,000 jobs in tourism whilst improving Jamaica’s reputation on an international scale.

Even without great marketing efforts, it seems that the popularity of Jamaica has been growing in recent years. The island welcomed 736,000 visitors from cruise ships and 1.5 million stopover visits between January and September this year and has been the leader on the Caribbean market for the last 6 years.