Rachel Zoe to Announce Lifestyle Brand Mission

American fashion stylist Rachel Zoe has announced the addition of two more categories to her eponymous fashion line, as she continues her bid to become a lifestyle brand.

Earlier this month the designer hosted a party to celebrate the launch of women’s digital company the Zoe Media Group, expanding on her popular online style advice newsletter The Zoe Report, and she has now revealed her ambitions for design expansion.

In a video featured on You Tube as part of her recent participation in web fashion series Style Rules, Zoe teases that February will see the launch of two new categories for her fashion line, although the fashionista refuses to divulge what those categories will be.

Zoe’s collection already includes ready-to-wear, shoes and bags, although her recent expansion into respective newsletters on beauty products and accessories suggests this could be the new design direction for the creator.

"Constant mission to create a lifestyle brand” where women could wear “Rachel Zoe head to toe”, she expressed her expansion.