Sao Paulo Fashion Week, 2012

Since its launch in 1996, Sao Paulo Fashion Week has developed into Latin America's most important fashion event, welcoming key Brazilian designers including Ricardo Almeida and Ronaldo Fraga, as well as the country's top supermodels such as Gisele Bunchen, who last year made a rare return to the catwalk to model for the label Colcci. Fall 2012 collections will be showcased between January 19 and 24, while June will see the unveiling of Spring 2013 lines, as well as famous Brazilian beachwear labels such as Amir Slama's Rosa Cha being showcased.

Besides structuring the whole textile industry of the country, the event has been marked by campaigns for hunger, for the prevention of cancer and Aids, recycling of waste, education and more recently celebrated the centenary of Japanese diaspora to Brazil (Spring Collection/2008).