Action, Not Voilence!

Latest research by Indiana University proves that kids enjoy and prefer action in the TV shows instead of violence. Violence isn't the attractive component in these cartoons for kids as producers seem to think it is.


The researchers used a sample group of 128 school children, ranging in age from five to 11 and from kindergarten to the fourth grade. There were a nearly equal number of boys and girls.
Four different versions of the cartoon were used. Six violent scenes were added to one version, which was carried out by both characters and in response to earlier aggression. Nine action scenes were added to another version. Two other versions had lower amounts of action or violence.
What they found was violent content had an indirect negative effect on whether boys enjoyed a program, due to how they identified with the characters.

“Violence isn’t the attractive component in these cartoons, which producers seem to think it is. It’s more other things that are often associated with the violence. It’s possible to have those other components, such as action specifically, in non-violent ways,” says Andrew Weaver, an assistant professor of telecommunications at Indiana University.
“You don’t have to cram violence into these cartoons to get kids to like them. They’ll like them without the violence, just as much if not more,” he said.
http://www.futurity.org/top-stories/tv-kids-want-more-action-less-violence/