Crawford's Daughter 'Kaia Gerber' fronts Young Versace

Following on from the launch of Young Versace's first store in Milan last month, the brand has unveiled its new advertising campaign with supermodel Cindy Crawford's 10-year-old daughter Kaia Gerber as the face.

Modeling designs adorned with the label's iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott, who have previously worked on campaigns for the likes of Gucci and Givenchy.

According to the fashion house's creative director Donatella Versace, Gerber proved she has inherited her famous mother's talent when modeling the collection, which is aimed at youngsters aged 0-12.

"Like her mother, Kaia has a very special gift," she explained in a release. "The camera really, really loves her, (and) having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!"