Jenny Packham Launching Affordable Capsule Line

Jenny Packham is the third designer to announce a mass market collaboration this week, along with Zac Posen and Nanette Lepore.

British newspaper The Telegraph reports January 26 that the British designer, who showcases her ultra feminine creations during New York Fashion Week, is creating a capsule line for UK department store Debenhams.

She follows in the footsteps of creators including Preen, Roksanda Ilincic, Henry Holland and Matthew Williamson in working with the retailer, which has franchise stores across the globe and ships internationally from debenhams.com.

Packham, who also makes luxurious bridalwear, is a favorite among celebrities including Kate Beckinsale and Kate Winslet, and her creations have been seen on Britain's Duchess Catherine a great deal.

The creator's affordable range of occasionwear and jewelry is scheduled to hit Debenhams this spring.