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Senegal's Magatte Wade, a self-described serial entrepreneur, co-founded Adina World Beat Beverages in 2004 and recently launched her second company, The Tiossano Tribe, which produces high-end skin care products based on traditional Senegalese recipes. Her success in conducting her business is access by many.
According to a case study by the United Nations Development Programme, Adina currently has 25 employees and annual revenues of over $3m (£2m).
The document, published earlier this year, points out that the company's business model has supported more than 527 members of the Quality Biological Agriculture Cooperative (QABCOO), located at Latmingue in Senegal, "largely women, who never believed that they could make a living out of hibiscus flowers".
For years, Mrs Wade has been very critical of the behavior with which often well-intentioned people in the developed world - and especially in the country where she conducts most of her business, the United States - treat Africa.
In one of the columns in The Huffington Post, she argues that those who would really like to help the continent should "transcend their romance with foreign aid and microfinance, and begin to take seriously investing in African manufacturing and purchasing products made in Africa".
"My vision for Africa is one in which it becomes the first region of the world to create a socially and environmentally responsible manufacturing base," she says in another article.
The document, published earlier this year, points out that the company's business model has supported more than 527 members of the Quality Biological Agriculture Cooperative (QABCOO), located at Latmingue in Senegal, "largely women, who never believed that they could make a living out of hibiscus flowers".
For years, Mrs Wade has been very critical of the behavior with which often well-intentioned people in the developed world - and especially in the country where she conducts most of her business, the United States - treat Africa.
In one of the columns in The Huffington Post, she argues that those who would really like to help the continent should "transcend their romance with foreign aid and microfinance, and begin to take seriously investing in African manufacturing and purchasing products made in Africa".
"My vision for Africa is one in which it becomes the first region of the world to create a socially and environmentally responsible manufacturing base," she says in another article.
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