The study involved separate sets of male and female college students, who were mostly in their early 20s. Ferraro commented:
"We would expect a similar pattern of effects with people from other age groups. Given the increasing pervasiveness of cell phones, it does have the potential to have broad social implications."
Their findings revealed that participants were less likely to volunteer for a community service when asked after a short period of using their cell phone, than those in the control-group and were also less persistent in solving word problems, despite knowing their answers would result in a monetary donation to charity.
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