In January, billboard advertising appeared on the streets of Moscow
showing the resumés of disabled people. The new ad campaign is
the continuation of the "Everyone is different. Everyone is equal"
program, which was started last summer by the TV channel Dozhd
to publicize the employment of people with disabilities. Since August,
the channel has been running clips featuring disabled people who have
found their way in life.
"I talk a lot with people with disabilities and know about their problems firsthand. Employment is one of the main ones," said TV journalist Yevgenia Voskoboinikova, who initiated the program and has been in a wheelchair for six years following an accident.
"For now, the Russian mentality often regards people with disabilities as people living on welfare and begging in underpasses, not as people working and earning a living with their intelligence and skills," Voskoboinikova added. "We want to change this perception, as well as give people with disabilities a place to display their resumés."
Experts said helping disabled people find employment on the open job market is more economically effective and advantageous for the government than creating special enterprises to employ such workers, as was done in the Soviet period. Agencies at different levels of government have agreed. Nonetheless, not everyone agrees that the situation has gotten better for disabled job-seekers.
"I talk a lot with people with disabilities and know about their problems firsthand. Employment is one of the main ones," said TV journalist Yevgenia Voskoboinikova, who initiated the program and has been in a wheelchair for six years following an accident.
"For now, the Russian mentality often regards people with disabilities as people living on welfare and begging in underpasses, not as people working and earning a living with their intelligence and skills," Voskoboinikova added. "We want to change this perception, as well as give people with disabilities a place to display their resumés."
Experts said helping disabled people find employment on the open job market is more economically effective and advantageous for the government than creating special enterprises to employ such workers, as was done in the Soviet period. Agencies at different levels of government have agreed. Nonetheless, not everyone agrees that the situation has gotten better for disabled job-seekers.
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