Steve Madden ‘bringing fashion to the people'

Steve Madden has announced plans to offer some insight into New York Fashion Week via social media for a second year running.

WWD reports January 26 that the US footwear mogul is teaming up with Paper Magazine's Mickey Boardman for an initiative called "Crashin' Fashion Week."

Launching February 1, the duo will provide runway reviews, behind-the-scenes news and party reports through social media and Taxi TV.

"Social media is about democracy, and I'm all about bringing fashion to the people," Madden explained.

"We've found the perfect vehicles in Facebook, Twitter and mobile... it works for us in a big way."