The Obama administration has proposed a “Bill Of Rights” on Thursday that would give consumers greater online privacy protection and could ultimately give the federal government greater power to police Internet companies. The privacy bill of rights does not impose any immediate new obligations on online companies.
President Barack Obama said it is just part of a broader plan to give Americans more control over how their personal data is used online. In conjunction with today’s White House announcement, advertising networks associated with Yahoo, Google, and Microsoft have come out with a “Do Not Track” agreement, promising not to track the location of web browsers.
Many Internet giants including Google and Facebook have notoriously tracked customers’ online activities, using them to create personalized advertisements that have boosted ad revenue. Many Internet companies have tried to use privacy policies to protect their own interests, but have come under fire from Congress and consumer groups for not being upfront about how they use information on users’ online activities. But now the U.S. Commerce Department will begin to work with companies and privacy advocates to develop enforceable privacy policies based on Obama’s privacy Bill of Rights.
President Barack Obama said it is just part of a broader plan to give Americans more control over how their personal data is used online. In conjunction with today’s White House announcement, advertising networks associated with Yahoo, Google, and Microsoft have come out with a “Do Not Track” agreement, promising not to track the location of web browsers.
Many Internet giants including Google and Facebook have notoriously tracked customers’ online activities, using them to create personalized advertisements that have boosted ad revenue. Many Internet companies have tried to use privacy policies to protect their own interests, but have come under fire from Congress and consumer groups for not being upfront about how they use information on users’ online activities. But now the U.S. Commerce Department will begin to work with companies and privacy advocates to develop enforceable privacy policies based on Obama’s privacy Bill of Rights.
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