The coffee industry, from the farm to the mug, is percolating with change.
While prices remain high, helping farmers, according to Judith Ganes-Chase, President of J. Ganes Consulting, a commodities advising company, demand is actually slowing. But not so for organic and fair trade coffee. Interest in that is growing, which holds implications for the environment.
Organic, shade-grown, fair trade, and carbon-free beans can reduce some of the negative aspects of coffee farming, such as deforestation and water contamination. But these coffees are still a small segment of the market.
More on Discovery
While prices remain high, helping farmers, according to Judith Ganes-Chase, President of J. Ganes Consulting, a commodities advising company, demand is actually slowing. But not so for organic and fair trade coffee. Interest in that is growing, which holds implications for the environment.
Organic, shade-grown, fair trade, and carbon-free beans can reduce some of the negative aspects of coffee farming, such as deforestation and water contamination. But these coffees are still a small segment of the market.
More on Discovery
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