Hyères International Fashion and Photography Festival: Chloé Launching New Prize

French fashion house Chloé has announced the launch of the Chloé Prize at the upcoming Hyères International Fashion and Photography Festival.

The 27th edition of these parallel fashion and photography events will run April 27-30, and as usual the most anticipated elements will be the annual competitions, which have in the past recognized design talent such as Viktor & Rolf.

Japanese creator Yohji Yamamoto headed up the fashion jury which earlier this year selected the ten candidates competing for the designer prize; these include France's Daniel Hurlin and Canada's Steven Tai.

For 2012 there will be an additional fashion gong though, the Chloé Prize, with ten participants competing for the prize worth 15,000 euros by creating a silhouette in the spirit of the fashion house, which is famed for its modern and feminine aesthetic.

The prize comes ahead of Italian label Bottega Veneta's team-up with digital-camera manufacturer Red Digital Cinema Camera Co. for a new annual photo contest called New Exposure. With the aim of discovering and supporting new photography talent, the ceremony will take place in New York July 11, with one of the prizes including the possibility to shoot for Bottega Veneta.