Man devours $5k of caviar in 86 seconds

Contestants demolish thousands of dollars worth of caviar.

A RUSSIAN man guzzled almost $5000 worth of luxury black caviar in just 86 seconds in what is believed to be the world's first speed-eating contest centered around the expensive fish eggs.

Alexander Lavrov, 49, won 10,000 rubles ($326) - and more caviar -- for being the first of 12 contestants to demolish a pound (500g) of the delicacy, Ridus News reported.

Apartment, the high-end Moscow restaurant where the contest was held, said, "In Texas, people organise hot dog and hamburger eating championships and contests. In Moscow, people eat black caviar instead."

The eatery spent around two million rubles ($65,000) on the promotional event.

See pictures of the man who ate $5000 of caviar in 86 seconds at Ridus News.