“Live next to a Caribbean beach all year round, anywhere in the world....” The Chilean company Crystal Lagoons has succeeded in making this long overused dream cliché into reality by finding a way to treat the water in swimming pools hundreds of meters in size.
The meteoric success of the holiday home complex built in 2007 around the “biggest swimming pool in the world” has prompted unparalleled excitement from property developers across the globe. The success of the complex is due in large part to Crystal Lagoons’ place in the Guinness Book of World Records after opening the largest swimming pool in the world in San Alfonso del Mar, a small town along the Pacific coast rather lacking in charm about 100 kilometers from Santiago.
This record provoked an unimaginable media storm: Matias Goldsmith, commercial director at Crystal Lagoons, shows off some of the articles dedicated to the now famous swimming pool which measures 1000 meters by 100 meters. In the last five years, 180 projects have been surveyed or are currently underway in over 45 countries, including Spain, France and Romania, for a total investment of $110 billion.
The pools have a particular appeal back in the company's home country. Few coastlines in the world as frustrating as Chile’s: the beaches are magnificent and the sun incredible, but the water is cold – really cold. The Humboldt Current stops the temperature from rising above 17 degrees Celsius (62 F), even at the height of summer.
“When I started about 10 years ago, everything was going badly,” remembers Fernando Fischmann, creator of Crystal Lagoons. “The water in the pool would turn green and give off a nauseating smell. Complaints from owners accumulated and one by one, employees, colleagues and friends abandoned me.”
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