The Egyptian tourism minister announced in the Arabian Hotel
Investment Conference Egypt's plan of looking for other tourism markets
such as Japan and the BRIC (Brazil, Russia, India, and China) countries
to further increase tourism profit and meet the USD 25 Billion revenue
planned for 2017.
According to the tourism minister Mounir Fakhry Abdul Noor, the
country already has a number of tourism plans such as reducing airport
fees, launching aggressive tourism campaigns funded by the product
sector, and the introduction of new tourism projects such as the Sharm
Al Shaikh eco-tourism project to help increase tourist number to 14.7
million, the average number of tourists before the uprising.
In addition, the minister added that their traditional tourism
markets are nearing saturation and shows no signs of improving. This
time, they are eager to welcome the BRIC and are happy that the Japanese
are once again coming back. Already, a new airline is in the works to
service Cairo and Tokyo as well a second one planned for Cairo and
Osaka.
Tourists stay longer
At present, there have already been favorable results largely due to
the 32 percent increase in tourist arrivals in the first quarter of this
year. Likewise, tourists now spend an average of 11.6 days in that
period noting the influx of Russian, Polish, and Ukrainian tourists
according to the minister.
Analysts such as Gavind Samson of Christie & Co Mena noted that
among the countries involved in the Arab uprisings, it seems Egypt is
recovering the fastest. He also mentioned that to achieve the same
number of tourist arrivals as before the uprising, hotel rooms would
have to be cheaper than usual. But with Europeans visiting Red Sea
resorts, away from the Tahrir protests in conjunction with the effective
tourism projects in place, Egypt is sure to recover faster than
expected, he added.
Abdul Noor recalled how Egypt accommodated 14.7 million tourists in
2010 before the revolt bringing USD 12 Billion of tourism income.
Shortly after the uprising in 2011, the tourist arrivals dropped to 9.8
million and income slumped to USD 8.8 billion. This reflects a 33
percent drop in the number of visiting tourists.
The tourism minister also added that there is a private sector fund
set up by Egypt's tourism industry to help fund tourism promotion and
advertising.
When asked if the conservative lawmakers in Egypt may pose a problem
to the recovering tourism industry, he remained firm in believing that
the new democratic government prohibits responsible and accountable
public officials from making damaging decisions to the important tourism
sector because it can damage their public image as well as the image
they portray to the parliament and the press.
Encouraging Tourists to Visit
According to Abdul Noor, the Egyptian pound's value could go down by
up to 10 percent but this nevertheless reflects positively on the
tourism industry.
Despite the fact that there have been budget concerns in the country,
it still prides itself in having little outstanding debts as well as
having strong credit worthiness allowing the country to borrow more
funds, said Abdul Noor at the conference.
To help improve tourism after the problems arising from the 2011
revolution, the country is giving incentives to low-cost carriers with
the hopes of reducing airport fees in Aswan thereby resulting to more
flights, more than the 120 planes a day on weekends at the Red Sea at
present.
The minister also added that the number of tourist arrivals have
decreased by 17 percent below the figures in 2010. He hopes this will
improve knowing that tourism makes up 11.3 percent of Egypt's GDP while
providing employment to 17 percent of Egyptians. (Tourism Review)
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