Siri Concept Will Self-Destruct Your iPhone If Stolen

Even if your iPhone is password protected and its data is backed up on iCloud, there's still that uneasy feeling that comes with losing your device or having it stolen. From the creators of the stunning iPhone 5 and iPad 3 concept videos comes a quirky new clip of Siri self-destructing if the lock is incorrectly attempted three times.

That's right. Siri blows up -- or cracks -- the phone.

"Everyone has friends whose smartphones have been stolen, so we came up with this extreme measure that a user could enable," Aatma Studio CEO Pramod Modi Shantharam told Mashable. "If the owner can't have it, no one else should."

Eagle-eyed viewers will recognize the ill-fated phone as the star of a recent iPhone 5 concept video. Aatma Studio's first video with new iPhone design idea, which features an ultra-thin iPhone design, a laser keyboard and a holographic display, raked in more than 50 million views on YouTube.

Aatma Studio is making a habit of creating innovative, mind-blowing concepts for Apple products. In March, the company unveiled a video that toyed with a 3D multiplayer hologram for gaming, a feature that allows a movie to be displayed across two connected iPad screens at once and a 2560 x 1140 resolution edge-to-edge retina display, which gives the allusion of a larger visual screen area.