SAM Daily Times

Versace launching ‘work of art' jewelry line

By Saeeda Zaib 
Trends Correspondent, SAM Daily Times

Versace will launch a new Atelier Jewelry collection on day one of Paris Haute Couture Fashion Week, with the label's creative director Donatella Versace citing each piece a "work of art."

The unveiling will take place July 1, when the Italian house makes its return to the couture catwalk with a runway presentation at the Ritz Paris.

The line, which comprises 16 designs of hand-sculpted rings mounted with precious stones such as diamonds, emeralds, sapphires and amethysts, will be custom-made and available for purchase by appointment only.

"As a designer and a collector of fine jewelry, I have always wanted to offer the same quality of craftsmanship in jewelry as we offer with the Atelier Versace fashion collection," explained Donatella in a release. "Each individual ring from the collection is a work of art."

Versace's Fall/Winter couture show was already one of the most anticipated on this season's lineup thanks to Donatella's decision to return to the Ritz Paris -- this was host to the late Gianni Versace's last collection in July 1997.

Fine jewels from esteemed houses such as Chanel, Dior and Van Cleef & Arpels will be presented during the dedicated Paris Haute Couture Fashion Week jewelry showcase day on July 5. Meanwhile, labels including Elie Saab and Givenchy will present their latest couture clothing creations.