Mind Readers From CUNY Know What’s On Your Mind

How consumers think, adopt, consume certain goods and services on priority bases is the secret every business organization yearns to know about. Every single year a number of surveys are conducted to dig deeper into knowing about consumer behavior, so to improve and enhance the quality of offered products by conglomerates.

Dr. Lucas Parra who is a biomedical engineer at City University of New York (CUNY), devised a system in which he tested a number volunteers’ engagement into watching Alfred Hitchcock’s classic “Bang! You’re dead”. Their brain activity was monitored by using a cap having multiple electrodes that were attached to an EEG monitor.

Scientists noted that during the time of strong visuals and meaningful transitions the brainwaves of volunteers peaked for a second or more but then it dropped, in other words the stimuli stopped working on them. The CUNY team re-edited some of the scenes from the movie and repeated the same test which didn’t produce results as it had earlier.

The experiment is a next step in the notion of neuromarketing in which brain signals are monitored to check the consumer’s reaction toward certain adverts, a technique used to target the exact audience.

Mind readers from the NY’s university are hoping to get more précised output from their future in-lab experiments.

Source:etechmag.com