Green Mountain Digital/NatureShare’s most well-known app is probably the Audubon Guides mobile field guide series. Indeed, NatureShare tells us that it own the exclusive rights to the digital Audubon Guides. The company’s other app partners include The Orvis Company, Gardener’s Supply Company and Sailing World Magazine. While these may not sound like the hippest companies, NatureShare’s apps have been downloaded over 750,000 times. While the company won’t say how many active users it has, today’s announcement notes that it doubled the number of registered users since the beginning of 2012. The company regularly has 4 or 5 of the top 20 apps in the reference category in Apple’s App Store.
“Since our founding, we’ve been dedicated to providing people who love the outdoors with innovative applications that enhance their appreciation of nature and wildlife,” said Brendan Cahill, CEO of NatureShare in a canned statement today. “Now, as NatureShare, we’ll be connecting people
to the outdoors as never before, through a web and mobile community that will enable members to explore and share their experiences wherever they are.”
The company plans to use this new round of funding to launch its social platform later this fall and build out its technology team, as well as to continue to improve and expand its current app catalog.
Original source here.
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