Outage in Amazon's cloud made customers whine

"@netflix I was watching my favorite show & you guys screwed up on a cliffhanger. Disappointed." This is a tweet from one of the angry customers of Netflix, Pinterest and Instagram.

On June 28 night, as the deep and the desperate began to settle down for a weekend of streaming movies and retro photography, thunder and lightning decided to bring a natural end to their plans. The cause was reportedly an outage at Amazon's Elastic Compute Cloud in North Virginia, brought on by a thunder and lightning show. Yes, Amazon's clouds are actually Earth-based.

Naturally, as panic ensued across so many smoke-filled living rooms, companies tried to placate the enraged.

Netflix sent out a tweet of apology, as did Instagram & Pinterest.

At 4.08am PT, all the sites seem to be back up. However, Pinterest declared on a further tweet that it might not be operating at its pinning fullest for a little while yet.