Hugo Boss presents new Boss Black line

High-end brand Hugo Boss has revealed its new BOSS Black line with an ad campaign shot by Mario Sorrenti in Napa Valley (California).

Swedish model Alex Lundqvist and American model Hilary Rhonda were selected by Hugo Boss to be the faces of this Fall/Winter 2012 collection, featuring graphic prints on shirts and ties in a dark color palette of purple, grey and brown hues.

Boss Black. Menswear (1970), womenswear (2000). Is a modern classic clothing which is more widely distributed than other lines, and has the broadest product range.

Hugo Boss is a German fashion and style house based in Metzingen, Germany. It is named after its founder, Hugo Boss (1885–1948). It currently has at least 6,102 points of sale in 110 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees. There are two core brands, BOSS and HUGO. Products are manufactured in a variety of locations, including the company's own production sites in Izmir, Turkey, Radom, Poland; Morrovalle, Germany during the war; Cleveland, USA; and Metzingen, Germany.

Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances & skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear.