8/10/2012

Pepsi to re-enter Burma


PepsiCo has signed an agreement with a Burmese firm to distribute Pepsi-Cola, 7-Up and Mirinda brands in the country,after the lift of sanctions which were implemented in 1997.

 The firm's rival Coca-Cola has also announced plans to return to Burma.

PepsiCo chairman and chief executive Indra Nooyi said,"We are constantly looking for new growth opportunities that will put our food and beverage brands in the hands of more consumers."He added that Burma was "a market with great potential" and "over time, we believe we can build a strong business" in the country.

The drinks maker has been expanding its operations in developing and emerging markets.
Its revenues from these economies nearly tripled to $22bn (£15bn) in 2011 from $8bn in 2006.

PepsiCo also planned to partner with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to improve labour skills in the country.

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