fashion: Correction: Watch: Edie Campbell in video inspired by Chanel imagery

By Saeeda Zaib
Trends Correspondent, SAM Daily Times

[Corrects title, header, and description of video as inspired by Chanel] British model Edie Campbell is the star of a new Cyrille de Vignemont-directed video that takes as its theme a passion for the look Chanel.

The film, produced for Obsession iPad edition, sees Campbell take on two different characters -- one who is all boyish waistcoats and loose-fit trousers and another classically feminine persona with sequined pieces and a pouty red lip.

Directed by contemporary artist de Vignemont, the short video uses symbolic imagery including multiple mirrors and has an androgynous aesthetic.

According to his website, the film was inspired by a quote from Coco Chanel herself: "Conceived as a mirror piece, the film illustrates Coco Chanel's famous sentence ‘Luxury is something beautiful inside and out' and plays on the star model's identities: girl or boy, eternal or modern, but always marked by Chanel Obsession."

Watch the video here:

[Note: a previous version of this story published August 7 suggested that the video was an ad and part of a Chanel campaign. The producers of the video used recurring themes associated with Chanel but the video is not produced by the brand.]