''BRITISH AIRWAYS!'' 

'THE WORLD'S MOST ENVIRONMENTALLY SUSTAINABLE COMPANY'

Some years ago, Hewlett Packard rose to its true worth and honor and recycled Hardware and Print Cartridges worth £164 million! The equivalent weight of 600 Jumbo Jets! Hahaha! Oh,dear! Some stat that!

Meanwhile, Fujitsu Labs was extracting Castor bean oil to use as a Polymer in the manufacture of mobiles and PCs, and Limited Brands, owner of Victoria's Secret, started printing its catalogues using pulp from sustainable sources.Although such practices are admirable, according to the Green Portfolio, 72 per cent of the companies in UK, and much higher figure in the rest of the world have no green marketing plans in place at all.

Those companies with green credentials trumpet them so effectively that you''d forgiven for thinking environmental sustainability rather than commercial profitabilty was the priority of CEOs. Look at the 2012 London Olympics - the Olympic Delivery Authority seemed more concerned about promoting the Games as the ''greenest in modern times'' than it was about the billions it had run over-budget. One result of the green imperative has been for some businesses to enter a full scale green war against their competitors to try ''out green'' one another.


For evidence, just look at the supermarkets. In addition to boss Stuart Rose offering to trade in his current BMW for a hydrogen-fuelled model, M&S then announced a £200 ''eco-plan'' over the next five years to put out-of-date food into composters and give out loyalty points for customers not using plastic bags.
'Tesco' which accounts for one in every eight pounds spent in the UK, has launched a 10 point plan, whereby children will be given carbon calculators, energy-saving light bulbs are to be halved in price and lorries made to run on biodiesel, while wind turbines and solar panels will help power its 1,900 stores.
How can rivals shirk their green responsibilities when labels on each of Tesco's 70,000 products will allow shoppers to compare carbon costs in the same way they can compare salt content?
And when all food airlifted into the UK carries an aeroplane symbol indicating its carbondioxide foot print.

The world at large has started to use the word ''ecopreneurs''. Around 2007, everything has suddenly started to take off when jockeying for green supremacy was compounded at the World Economic Forum in Davos that year, where the Global 100 List had named British Airways right at the top.
Some achievement by any and all standards given the nature of its business!
How fantastic is the company that tells you about the vast array of green things that you can and should be doing, helps you implement them all, and keeps an eye on the plethora of new green developments coming your way. That's one type of business we all should back right in the ''Dragon's Den!''

Many thanks to !WOW!

Gn/Gb. Sdt...........