EBay launches site redesign, Pinterest-like feed

EBay is hurtling into the digital age with a new logo, major redesign and aggressive plans to wade deeper into daily deals, search and shipping.

The most striking change is the visual, Pinterest-like home page "Feed," which lists brands that users follow and makes suggestions based on their browsing history and past purchases. Feed rolls out to U.S. customers over the next 100 days, with international launches beginning in early 2013.

EBay's decision to mothball its stodgy, stale old site in favor of larger photos and more white space is a reflection of the changing tastes of younger, mobile-savvy users. Some 105 million people actively use the site. The moves underscore fundamental changes in eBay's business model. Today, more than 70% of 350 million items listed are new. 

Industry watchers say the changes are necessary, as more consumers opt for smartphones and tablets instead of PCs.