Facebook The World's Most Valuable Brand, Study Says

Facebook is now the world’s most valuable brand beating its competitors Apple and Google according to research firm General Sentiment. Facebook was first started by some college students in a room about 8 years ago, and now when it added to the ranking list it simply shot straight to the top. The study quantified the value of big brands' exposure by analyzing "the sentiment, frequency and exposure of news mentions and social dialogue,”

But now it is predicted that the Facebook’s top position in the ranking may not last as its brand exposure is on the decline while number-two Apple's brand exposure is growing, according to General Sentiment's report.