Smiley (2012)

Smiley is an upcoming 2012 psychological slasher film that is directed by Michael Gallagher and made by Level 10 Films. The film stars Caitlin Gerard, Melanie Papalia, Shane Dawson, Andrew James Allen, and Liza Weil. The film will be released on October 12, 2012.

Synopsis: Trying to find her way in a new school, naïve college freshman Ashley (Caitlin Gerard) moves in with party girl Proxy (Melanie Papalia), who soon introduces her to a circle of friends who frequent the infamous anonymous bulletin board website 4chan. The group introduces her to the urban legend of Smiley, a 21st century boogeyman with a smiley face carved into his visage who supposedly kills anyone on the Chatroulette-esque site HideAndGoChat if the other person on the chat types the phrase "I did it for the lulz" three times. At a party thrown by the friends' de facto leader Zane (Andrew James Allen), they test the theory on a random stranger, who appears to be killed by Smiley, but everyone assumes it's a hoax.

Later, Ashley and Proxy try it one more time just to prove to themselves that it's fake, but to their dismay, Smiley once again shows up to slice and dice a stranger on the other end of the chat. Things get worse when members of their inner circle begin to die, and it appears that Smiley is turning the tables on his summoners.