Milking, the new student-inspired internet craze

After planking and batmanning, the web world now has milking - a new internet craze sparked by a Newcastle student after he posted this video on his Facebook account.

The craze that is 'milking', the act of buying milk and pouring over one's head in public, has spread to Oxford, Edinburgh and other parts of the UK after a group of students in Jesmond, Newcastle posted a video of themselves performing the stunt online.

Speaking to Cosmopolitan, Tom Morris, 22, one of the students behind the compilation video, said: ‘We were just in our kitchen talking about doing it outside Starbucks in Jesmond and thought it would be really funny."

"We did that, uploaded the video to Facebook and got a load of likes. So then we thought why not just make a video?’