Amazon tops U.S. online customer satisfaction survey, Apple falls

(Xinhua) -- A latest survey released on Thursday showed Amazon, an American multinational electronic commerce company, leads in holiday customer satisfaction among U.S. top Internet retailers while Apple hits four-year low in the study.

According to customer experience analytics firm Forsee, Seattle- based Amazon remains at the head in its annual Holiday E-Retail Satisfaction Index, scoring 88 on a 100-point scale. Apple's online retail store got a score of 80 and is out of the top five entirely, registering its lowest score in four years.

The annual survey, first released eight years ago, is based on more than 24,000 customer surveys in the United States during the prime holiday shopping season between Thanksgiving and Christmas.

"This year, we're seeing that even some of the largest companies in the country are at risk if they lose sight of customer satisfaction," Larry Freed, ForeSee president and chief executive officer, said in a statement.