New Line and MGM's The
Hobbit: An Unexpected Journey kicked off the
holiday season in high style, opening to $84.8 million, the top three-day
opening of all time for the month of December.
The first in Peter Jackson's planned trilogy, Hobbit opened
to $138.2 million overseas for a worldwide total of $223 million. The movie
came in ahead The Lord of
the Rings: The Return of the King in
2003 ($125.9 million).
In North America, Will Smith's I Am Legend previously held the record for best
December opening with $77.2 million on the same weekend in 2007.
Hobbit received an A
CinemaScore from moviegoers, portending good word-of-mouth. Warner Bros., which
owns New Line, is distributing the 3D fantasy adventure, which could earn as
much as four times its opening weekend gross through New Year's Day (Christmas
films can have especially strong multiples).
Hobbit -- based on J. R. R. Tolkien's 1937 novel and set 60 years
before the events chronicled in The Lord of
the Rings -- played
older, with 58 percent of the audience over 25. Males made up 57 percent of
those buying tickets, while younger moviegoers gave the epic an A+ CinemaScore.
"It is great to
see Peter's fans return, along with a new generation of that is embracing
Middle-earth," Warners president of domestic distribution Dan Fellman said.
"We expect a long and exciting run."
Return
of the King, opening on Dec. 17, 2003, a Wednesday, posted a
five-day domestic debut of $124.1 million, including a weekend opening of
roughly $72 million.
Imax theaters, the
favorite locale of fanboys, made up the top 10 locations for Hobbit, with the 326 giant-screen sites generating
$10.1 million in ticket for a location average of $31,000. Imax theaters
playing the film in the 48 frames-per-second format drew particularly strong
numbers, averaging $44,000 per location.
Imax also saw big
business overseas, where 126 locations turned in $5 million for a per screen
average of $40,000 and setting a December record.
Overall, only 49
percent of the opening-weekend domestic gross came from 3D screens, including
from all theaters that played the film in the higher frame rate.
Starring Martin Freeman as
Bilbo Baggins and returning Ian McKellen in the role of the wizard
Gandalf form Jackson's Lord of the
Rings films, Hobbit is
the first in a planned trilogy.
Elsewhere, awards
contenders Lincoln and Silver Linings Playbook both saw a boost from their
Golden Globe nominations.
0 comments:
Post a Comment
Grace A Comment!