How do you give stadiums atmosphere?

A good atmosphere at a sports stadium can make the difference for both the players on the pitch and the spectators in the stands. But how easy is it to engineer that sense of crowd magic?

The nickname the Theatre of Dreams for Manchester United's Old Trafford stadium was never intended to evoke a sleepy atmosphere. But the club has taken on an acoustic engineer to see how they can boost noise levels in the ground.

A good atmosphere in a stadium matters to the business people who run sport because it can attract even more ticket buyers.

The boost a lively crowd gives to the home team and the way it can intimidate the opposition can also help bring success, and therefore money, to a club.

So, how can you create a good atmosphere in a sports stadium?

"You have to achieve a connection between the spectator and the event," says Rod Sheard of the Populous architecture practice, which has designed many major sports stadiums and arenas across the globe.

"The closer that is, the better the atmosphere will be."

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