The Strength of Apple

 Ever wondered why would it be hard to get ahead of apple?

If compared to other products, Apple products are more closer to perfection. Take for example 13-inch MacBook Pro Retina. At first sight it looks uncouth! And way thicker than your expectations for Apple products, even though it's smaller than the 15.4 inch Pro Retina. But you have to use it to know it's hidden elegance. Other competitor products , Microsoft Surface Pro, a Dell XPS 13 and 2012 MacBook Air , will lag behind in your ranking. 

The thickness was important to accommodate a battery large enough for the display wich Lights up 4 million. Also delivers up to seven hours of battery life. People will be delighted to see this long a batter life. 

The scaling on 13-inch 2,560x1,600 screen is superb. The highest resolution is 1,680x1,080. This is a flexibility you can't avail on other laptops of the same size.The demands of a very-high-resolution display are one reason Apple didn't go Retina on the new MacBook Airs. Call it a good decision by apple in order to achieve all-day battery life and a $100 price-drop.

A 13-inch Retina Pro is a case study in how carefully Apple calibrates designs. If Apple continues to work harder and smarter than its competitors, it will succeed for sure.