Moto X 'always listening' phone launched by Google's Motorola

Google-owned Motorola has announced a phone that is "always listening" for the owner's voice commands.

Saying "OK Google now..." will prompt the Moto X's Touchless Control system to listen for instructions.

The phone will be manufactured in the US, with customers given extensive customisation options.

The device is the first to have been designed from scratch since Google's $12.5bn (£7.9bn) takeover of Motorola last year.

Industry analysts said the release could prove disruptive to the Android market, as many other manufacturers using Google's operating system are struggling to turn a profit.