Children are being urged to take back their "wild time", swapping 30 minutes of screen use for outdoor activities.
The call to renew a connection with nature comes from a collaboration of almost 400 organisations, from playgroups to the NHS.
The Wild Network wants children to take up activities like conkers and camping.
"The tragic truth is that kids have lost touch with nature and the outdoors in just one generation," said chairman Andy Simpson.
The organisers argue that swapping 30 minutes of television and computer games each day for outdoor play would increase the levels of fitness and alertness and improve children's well-being
The call to renew a connection with nature comes from a collaboration of almost 400 organisations, from playgroups to the NHS.
The Wild Network wants children to take up activities like conkers and camping.
"The tragic truth is that kids have lost touch with nature and the outdoors in just one generation," said chairman Andy Simpson.
The organisers argue that swapping 30 minutes of television and computer games each day for outdoor play would increase the levels of fitness and alertness and improve children's well-being
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