Apple said it would buy headphone maker Beats Electronics, a headphone and music streaming specialist for about $3 billion on Wednesday, with Beats co-founders Jimmy Iovine and rapper Dr. Dre joining Apple as part of the acquisition.
It’s by far the most expensive acquisition in Apple’s 38-year history, a price that the company is hoping will counter a threat posed to its iTunes store.
Wednesday’s announcement comes nearly three weeks after deal negotiations were leaked to the media.
The price consists of $2.6 billion in cash and $400 million in Apple stock that will vest over an unspecified time period. The deal is expected to close before October.
With $1.1 billion in revenue last year, Beats is already making money and will boost Apple’s earnings once the new fiscal year begins in October, Apple CEO Tim Cook told AP.
It’s by far the most expensive acquisition in Apple’s 38-year history, a price that the company is hoping will counter a threat posed to its iTunes store.
Wednesday’s announcement comes nearly three weeks after deal negotiations were leaked to the media.
The price consists of $2.6 billion in cash and $400 million in Apple stock that will vest over an unspecified time period. The deal is expected to close before October.
With $1.1 billion in revenue last year, Beats is already making money and will boost Apple’s earnings once the new fiscal year begins in October, Apple CEO Tim Cook told AP.
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