Erdem's Digital Masterclass

IF there's one thing a designer needs aside from a collection, it's a website. Obvious maybe, but something which is key to growing and developing a business in today's digital world. Here, Erdem Moralioglu - who has recently launched his own e-commerce site - shares the three things he learned. Take note:

1. "Make it feel personal - that whole idea of the show, take the customer backstage, give a behind-the-scenes feel."

2. "Offer something special. This is a direct platform to offer exclusive pieces, a few more than usual. I love the idea of being able to offer something different and to different people." (A case in point is the skateboard deck - be sure to take a look).