Headline September 24, 2017/ ''' E-COMMERCE : PAKISTAN $100million -INDIA $12Billion- CHINA $466Billion '''

''' E-COMMERCE : 

PAKISTAN $100million - 

INDIA $12Billion - CHINA $466Billion '''

IN *PROUD PAKISTAN*.....-*the least said is always the very best strategy*. Merium? Rabo? Haleema? Saima? Eman? Dee? Seher?  Hussain? Ali?

NOW,.... now heroes, all of you consider, getting a quick hold of O''Captain Imran Khan,  -Pakistan's formidable son, and a first tier leader. Give him my love and blessings, and question him to farthings............. 

Where is the Nations Policy Paper on E-Commerce and Business Plan? How does this nation view E-Commerce's Ecosystem? Why is it not in the Public Domain for all to see and figure? 

Despite Zilli's and the teams very best efforts, on E-commerce research, the greatest of levelers, we found Pakistan and even most of the developing world at choppy sea.

The government of Pakistan signed a memorandum of understanding in May this year with Alibaba group to promote Pakistan's exports worldwide through e-commerce, which is one swelling fantasy step?

IN THE DEVELOPING WORLD : research shows that the E-commerce faces barrier after barrier to any kind of E-competent and meaningful expansion. 

With the increasing Internet service subscriptions and rising market penetration of smartphones, the E-commerce sector has started to stir with a huge potential of booming.

In the case of  Pakistan, the country already has 44 million broadband users, which in one great perspective is greater than the population of Canada. Yet the e-commerce industry is valued at a mere $100 million.

*In comparison India's e-commerce transactions are valued at $12 billion, China's at $466 billion and the European Union's at $487 billion*.

In 2016,  Pakistan was ranked 105th out of  137 countries on the Unctad's B2C E-commerce index, which measures the readiness of countries to engage online commerce.

This is actually a drop in Pakistan's position compared to the rank of 86 in 2014, hence, the urgent need to address e-commerce issues.

As a technology, e-commerce offers a level playing field to all. Even though Alibaba - Chinese E-commerce giant does not have an office in Pakistan, but its business is doing pretty well all over the country.

According to the Economic Survey of Pakistan 2016-17, Pakistan's total wholesale and retail trade as a component of GDP is valued at $20.54 billion approximately.

*E-retailer Amazon alone has sales revenues of around  $136 billion, six times of what Pakistan  sells as a country*.

E-commerce has many spillover benefits too. Online ride-sharing apps, for example, have not only generated employment opportunities and increased customer choice, but they have also driven up automotive sales in Pakistan.

CASH KING TRANSACTIONS

There are only 400 e-commerce merchants in the country. This translates into a mere 0.44% of more than 900,000 physical retail stores.

Around 80% of the the value of  e-commerce transactions in Pakistan is paid for by  'cash on delivery'. Usage of  credit\debit cards is far too low as only 36 million debit/credit plastic cards have been issued so far.

International payment system providers such as PayPal do not operate in Pakistan. Owning to this, Pakistan online shoppers face difficulties in making purchases and IT services exporters face issues in receiving payments directly into their accounts.

Even Google, which offers localised versions of YouTube, Google, Google News and Google Maps for Pakistan, does not have office in Pakistan.

There is simply a lack of interest due to Pakistan's strict regulatory regime.  

Currently online marketplace providers cannot ship products directly to customers on behalf of manufacturers because of they do that, they are deemed to be the sellers themselves.

TAX MATTERS

Online marketplaces also face uncertainty in quoting customs duty for their clients as the invoice value is often different from the Federal Board of Revenue's [FBR] assessed value.

Cyber marketplace providers cannot offer refunds to their foreign clients in case of non-satisfaction with service or product as the country's current legislation has no provision for such financial transfers.

E-marketplace firms in Pakistan also risk facing double satisfaction. It is not clear who should be paid the tax if an online marketplace has its address registered in Karachi and enables a customer based in Peshawar to make purchase from a store based in Lahore-

Either to the Sindh Revenue Board, KPK Revenue Authority or Punjab Revenue Authority? The laws are not defined in this matter.

  

More importantly, since this industry is still in its infancy, taxation should not be subject of terrible concern at this stage.

The Finance Act 2017 has introduced some relief for the e-commerce sector. The minimum tax on turnover of online marketplaces has been reduced to 0.5% instead of 1.25%. Tax on commissions has been set at 5% instead of 12%

However, major brands are demanding tax exemptions for three to five years and an increase in the duty-exempt gift items value from the current $200 to $250. Their demands are not unjustified given that the e-commerce industry is in its infancy.  

IT exporters often use the State Bank of Pakistan's R-Form meant for remittances instead of the E-Form meant for exports, to repatriate their payments to Pakistan. This happens because exporters naturally wish to circumvent payment of duties on exports.

The FBR should eliminate or at least reduce tax on electronic payments so that the practice proliferates further. Tax exemptions at this point, should not be viewed as a loss of revenue, but rather they should be viewed as a hook.

Once people get accustomed to using plastic cards and e-wallets, all these transactions will become a part of the formal economy. Taxation at that point in time will be much more fruitful than it is now.

Unless Pakistan builds consumers trust in electronic payments and make cheaper for the merchants the non-cash payment solutions, e-commerce is not going to see a boost at its full potential.  

Companies such as PayPal also need to be lured to begin their operations in Pakistan. Provincial tax authorities should grant exemption from GST on services to e-commerce for at least five years.

Once the industry flourishes and gains a strong foothold, only then it should be taxed. The primary aim of the government should not be taxation, but to generate economic activity to sustain growth.

In 1996, 39 WTO members signed the Information Technology Agreement [ITA], which calls for elimination of Tariffs on IT products. Today it has 82 participants who represent  97% of the global trade in IT products.

*Pakistan* is not yet a participant of ITA. The reason for this is not to miss out on the customs duty  collected on IT imports.

When it comes to erecting barriers to free-trade  and imports, an important principle to remember is that what goes around comes around.

Many thanks and much appreciation for this learning value, for all the students of the world, from researcher and writer Shehryar Aziz.

With respectful dedication to all the.......Global Thinkers, Leaders, Students, Professors and  Teachers of the world, and then the entire world.

See Ya all on !WOW!  -the World Students Society and Twitter-!E-WOW! -the Ecosystem 2011:

''Barriers & Burns '''

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless