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FOOT IN MOUTH
H&M Apologises, retracts ''racist'' sweatshirt ad.
Global clothing giant came under fire for using black child to model ''coolest monkey'' slogan top.
The company removed the offensive ad from its website after hundreds of social media users accused it of being racist.
However, it continues to sell the hooded top online, reported CNN.
''This image has now been removed from all H&M channels and we apologize to anyone this may have offended,'' said H&M Spokesperson Anna Erksson.
The image of the child in the hoodie appeared on the British version of the Swedish retailer's online store.
Social media users pointed out that two other tops from the same line, one that said, ''survival expert'' and one with images of animals, were modeled by ''White Children''.
In the year 2018 there's no way brands/art directors can be this negligent and lack awareness.......We have to do better, '' designer Alex Medina said on Twitter, one of the many who voiced their outrage over the advert.
Canadian singer the Weekend told his eight million Twitter followers that he was ''deeply offended'' by the image and will not working with H&M anymore.
Some expressed their outrage by creating sketches of the model wearing the same sweatshirt with a different slogan.
A user named Edd Eddie Eddiest, for instance Tweeted the same picture of the black child with a sweatshirt that read, ''Coolest king in the world'' instead.
Others simply made jokes.
H&M Apologises, retracts ''racist'' sweatshirt ad.Global clothing giant came under fire for using black child to model ''coolest monkey'' slogan top.
The company removed the offensive ad from its website after hundreds of social media users accused it of being racist.
However, it continues to sell the hooded top online, reported CNN.
''This image has now been removed from all H&M channels and we apologize to anyone this may have offended,'' said H&M Spokesperson Anna Erksson.
The image of the child in the hoodie appeared on the British version of the Swedish retailer's online store.
Social media users pointed out that two other tops from the same line, one that said, ''survival expert'' and one with images of animals, were modeled by ''White Children''.
In the year 2018 there's no way brands/art directors can be this negligent and lack awareness.......We have to do better, '' designer Alex Medina said on Twitter, one of the many who voiced their outrage over the advert.
Canadian singer the Weekend told his eight million Twitter followers that he was ''deeply offended'' by the image and will not working with H&M anymore.
Some expressed their outrage by creating sketches of the model wearing the same sweatshirt with a different slogan.
A user named Edd Eddie Eddiest, for instance Tweeted the same picture of the black child with a sweatshirt that read, ''Coolest king in the world'' instead.
Others simply made jokes.
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