Headline March 25, 2018/ ''' PLANS -PARAMETERIC- POLICY '''

''' PLANS -PARAMETERIC- POLICY '''

WITH STUDENTS CRY FOR JUSTICE - ringing the world over,....... Zilli, Technologist and  Philosopher Hussain Ali and Juniper/Japan-

All three World Class Heroes and Leaders, seek to inform Engineer and Technologist Haleema, the acting President of The World Students Society for the week, that-

That all Data is *now a subject to review*, vetting and under emigration to the Portal.

The World Students Society will exercise  patience and wait-and- see mode, till Senior Lecturer M Hammad Khan/UK Saint Marys, Greenwich University, Reading University, publishes his first thinking and Policy on *Passwords and Access codes*.

After the Founders have their Passwords & Codes in place and OK's the move with a clearance, the transformation to Institutionalize begins, all leading to *Global Elections*.

So, incontinuation, the world asks, Can North Korea trust America?

On most issues President Donald Trump is inconsistent, persuadable, bored and eager to move on.

But on a few questions there is real consistency across his years as a public eminence. One is his belief, which may give Americans new steel tariffs, that America is a big loser from the international trade system.

Another, which may give Americans tete-a-tete with Leader Kim Jung-un is his belief that he alone can solve the problem of nuclear proliferation.

The World Students Society thanks Ross Douthat on that insight and writing. And with that, I turn to  :

Psychometrics : How Facebook data helped Trump find his voters.

Psychpmetric Profiling :
The project was based on the work of a former  Cambridge scientist, Michal Kosinski, who studies people based on what information they generate on line.

Kosinski and fellow researcher David Stillwell had for several years tapped into Facebook for psychometric profiling using their own personality test app, ''myPersonality''.

The app accumulated six million test results, along with users' Facebook profiles, and their friends' profiles, in a powerful research database.

In 2015 - they published a study carrying the bold title ''Computer based personality Judgments are more accurate than those who made by humans''.

They showed, for example, that they could divine a fairly accurate psychometric portrait of a person using only their Facebook ''likes''.

''Computer outpacing humans in personality Judgment  presents significant opportunities and challenges in the areas of psychological assessment, marketing and privacy,'' they wrote.

Scientist Kosinski would not share the database with Kogan and Cambridge Analytica, reportedly knowing it would be used  for a political campaign.

But Kogan created his own app quiz and through that, amassed the database on  50 million people that would be the backbone of Trump's social media campaign.

Facebook now says Kogan did  that illegally. And it has since also restricted apps from such broad data collection on friend networks.

Powerful results :

But Cambridge Analytica proved that Kosinki's  methods were powerful.  They started with the standard psychological profiling test known as Big Five or OCEAN, which measures five traits :

Openness, conscientiousness, extroversian, agreeablness and neuroticism.

The test-taker answers a list of statements like ''I'm someone who tends to be organized'' or ''who rarely feels excited'' or ''has few artistic interests,'' using a scale from ''strongly agree'' to ''strongly disagree''.

Those basic results were combined with the data raked from Facebook profiles and friend networks, associating longer lists traits.

For example, to categorize voters, an algorithm could find links between ''agreeableness'' or ''neuroticism'' and gender, age, religion, hobbies, travel, specific political views, and a host of  other 
variables.

The data generated an incredible 4,000 or more data points on each US voter, according to Alexander Nix, Cambridge Analytica's chief executive before he was suspended on Tuesday.

The power of psychographic data, experts say, is not in the granularity itself, but in combining data to make significant correlations about people - something with requires powerful computer algorithm.

Ultimately it allowed the campaign to know far more about voters than anyone ever has before.

This output was put to work in what Nix called ''behavorial microtargeting'' and ''psychographic  messaging''.

More simply said, the campaign could put out messages, news and images via  Facebook and other  social media that was finely targeted to press the  right button on an individual that would push them into Trump's voter base.

For Trump, it worked.

''If  you know the personality of the people's you are targeting, you can nuance your messaging to resonate more effectively with those audience groups,'' Nix said in a 2016  presentation.

With respectful dedication to the Leaders, Students, Professors and Teachers of the world. See Ya all on !WOW! - the World Students Society and Twitter-!E-WOW! - the Ecosystem : 2011.

''' All Summits !WOW!

Good Night and God Bless

SAM Daily Times - the Voice of the Voiceless