Headline June 30, 2018/ "' * FACEBOOK'S -STUDENTS'- FADINGS* "'

"' * FACEBOOK'S -STUDENTS'- 

FADINGS* "'

STUDENT MANON, 17, has a Facebook account but to connect with her friends she turns to other social networks like Instagram or Snapchat.

"Ï don't use it to post status updates or personnel information," the San Francisco teen says. Manon maintains her Facebook account to be able to stay in touch with the large number of users on the huge social network as a ''gateway'' to log into other apps.

"But to communicate with my fiends, it's Snapchat,'' the high schooler said.
'Everyone says Facebook is out of date. I think it's because all the parents are on the Facebook."

As Facebook has grown into a network of more than two billion people globally it has lost its luster for the younger users who made up a core base.

While Facebook has become one of the world's most valuable and powerful companies, it's no longer seen as a a cool destination for teens, who are turning to Snapchat and Instagram, which is owned by Facebook.

According to Pew Research  Center  surveys this year, 51 percent of the US teens 13 to 17 use Facebook, compared with 72 percent for Instagram and 69 percent who are on Snapchat. The survey found 85 percent used Google video-sharing service YouTube.

The landscape has shifted since  2014 -15 Pew survey which found Facebook leading other social networks with 71 percent of the teen segment.

"The social media environment among teens is quite different from what it was just three years ago,'' said Pew researcher Monica Anderson. "Back then, teens' social media use mostly revolved less around a single platform. Today, their habits revolve less around a single platform.''

The breakup of teens and Facebook was occurring before latest scandals which have hit Facebook over hijacked user data and propagation of misinformation. According to Forrester Research survey  34 percent of US online youth view Facebook ''as a website for old people and parents.''

ÜS online youth regard Facebook as utility, while other networks deliver niche value steal attention from Facebook's broad platform,'' said Forrester's Anjali Lai in a research note.
''Established social networks face an image problem,"

A separate report by the research firm eMarketer came to a similar conclusion, estimating that  Facebook would lose some two million US users under age 24 this year.

Facebook remains king of the social media space and is still growing, though more slowly than in past years. Its profit from the first quarter of  2018 jumped  63 percent from a year ago to $5 billion, and total revenues increased 49 percent to $11.97 billion.

And the California company has been moving to become more diversified, with its ''family'' of apps that include Instagram, Messenger and WhatsApp, and virtual reality gear from the Oculus division.

To connect with younger audiences, Facebook has launched a parentally controlled Messager kids app for those too young to have their own Facebook account and recently expanded it to Peru and Canada.

Facebook is also moving to challenge YouTube, and potentially other services like Netflix, with original video on its own platform and on Instagram, which now has one billion users.
With 2.2 billion users, Facebook still has a big lead over Snapchat, with 191 million users at the end of March, and Twitter with 336 million

But trends show that services like Instagram and Snapchat - which have grown beyond its original offerings of disappearing messages - have become the new cool place for young smartphone users.

With Snapchat, "you can add animation, special effects, that's what's interesting for my generation,'' said 16-year-old Charlotte, another San Francisco high school student.
Manon said also likes Instagram because it  "more about creativity, people who make music or photography can post what they do.''

The World Students Society thanks author and researcher Julie Charpenitrat.

With respectful dedication to the Students of the world. See Ya all ''register'' on !WOW! - the World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - the Ecosystem  2011:

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