Headline July 26, 2018/ " 'BROADBAND -INDIA'S- REVOLUTION' "

" 'BROADBAND -INDIA'S- REVOLUTION' "

WITH MORE than a billion mobile phone users in India, ......., millions of people are able to access the Internet all the time.

Not surprisingly, nearly 80 per cent of all webpage views in India are done through mobile phones.

Kenya and Nigeria are the only two countries with a higher ratio of mobile internet traffic as a percentage of  total web traffic. The global average is just around the 52pc, and even in China it is much less at 61pc.

A recent report by Statista, a star portal, noted the percentage of global pages accessed through mobile phones had shot from a mere 0.7 pc in 2009 to 52.2 pc this year.

Of course, the high mobile internet traffic rates in Africa and Asia reflect the terrible landline infrastructure in many countries, including Asia.

The three to four operators - that include two state-owned service providers, Bharat Sanchar Nigam Ltd {BSNL} and Mahanagar Telephone Nigam Ltd { MTNL }, and Bharti Airtel, which is the largest telecom player in the country - have been rather lacklustre in providing landline broadband services.

Despite having a presence in the sector for more than 20 years, the operators have been content with providing services to consumers by deploying wireless technology, instead of offering optical fibre networks.

Mukesh Ambani, chairman of the Reliance Group that entered the telecom sector just two years ago and virtually demolished the industry dominated by the likes of Bharti Airtel, Vodafone and Idea, recently noted that India ranked 134th globally in terms of fixed broadband connectivity.

Poor fixed line infrastructure was the key factor for the state state of affairs in the segment, he pointed out.

Of course, Mr. Ambani - who virtually transformed the mobile phone sector in India with the launch of his Reliance Jio about two years ago - is planning to do something similar to the broadband segment.

While the existing players offer optical fiber network in a mere 100 cities, Mr. Ambani has promised  to transform the segment, rolling out the high-tech services across 1,100 cities in India.

"Jio GigaFiber will be the largest green-field broadband rollout anywhere in the world, with rollout happening in 1,100 cities of India simultaneously," said Mr. Ambani.

And his announcement earlier this month about the launch of Jio GigaFiber, a broadband network, on August 15 has sent the existing operators scurrying for cover.

Biharti Airtel has announced a 15-20 pc cut in prices for its broadband packages. The price for a six-month subscription has been cut by 15pc and for the annual package by a hefty 20pc.

BSNL has announced the rollout of "the most economic broadband" plan in India, offering a 20 GB  data a day [at a speed of 20 Mbps] in a 30-day package for less than Rs 500. MTNL is offering free 3G connections and up to 10 GB of data with broadband connections.

The entry of Reliance Jio into the broadband market is expected to not only shakeup the market -offering consumers affordable internet packages - but also rev up the market.

Telecom experts expect the broadband segment to balloon to 50 million or more from the present  figure of less than 20m.

The aggressive of foray into the sector by Reliance Jio will shake up not just the existing players, but even the once-powerful cable TV and DTHI [direct-to-hone] operators.

The digital offering by Reliance will transform the sector, enabling viewers to watch streaming offerings.

The Honor and Serving of that latest Operational Research on Telecom and India continues. The World Students Society thanks author and researcher Anand Kumar. 

With respectful dedication to the People, Students, Professors, and Teachers of India and then the world.  See Ya all "register" on : www. wssciw.blogspot.com The World Students Society and................... Twitter !E-WOW! - the Ecosystem 2011 :

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