E-COMMERCE 5 BILLION E- COMMUNITY

CONVENTIONAL TECHNOLOGY based conferences and Social Media centric agency campaigns labeled as E-Commerce, are not the real backbones of transforming catalogue merchandising  expertise into electronic commerce

FACT : NOT ALL business models are merchandizing - catalogues and not all websites are E-Commerce sites.

Today,fancy websites selling, trading or distributing anything are all called being in E-commerce, they maybe, but-

But surely not specialised  business models of  e-commerce  that demands extraordinary merchandizing and retail management blended and mixed value-added features.

Furthermore, absence of extreme customization with premium goods and services, along with special  gurantees and backed by sophisticated organizational support........eliminates the philosophical  mindsets of Montgomery model.....leaving a  confused website operation in warehouse dust.

Unless leadership is ready to demonstrate such advanced skills and understanding E-commerce models are simple trading websites pretending to be e-commerce.

Unless, the merchandizing and customization balance is juxtaposed to pricing and delivery of promise models these websites are mostly at standstill.

Unless management can prove deeper understanding of global markets, customer acquisition and  retention models ,those website based models almost become a  joke.

In the Developing World, Pakistan is an E-commerce  goldmine for some very special reasons and at times a sleeping market . It has an amazing untapped goods, undiscovered talent, amazing global  diaspora and now the amazing emergence of 5 billion online community But Why

In the  recent years, Pakistan never had a  high-level superior exchange  either as Forums or Round-Table discussions on these subjects  focused on the   Backbone Philosophy of  E-Commerce , calibrated with top high-level  national options to make dent  in this global exchange earning market.

The honor and serving of this latest operational research on........ E-Commerce continues. And The World Students Society thanks author and researcher Naseem Javed, Chairman Expothon Worldwide.