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'' 'FACEBOOK'S FUTURE
FACSIMILES' ''
FACEBOOK IS EXPLORING THE creation of new products -
Such as apps and program for podcasts, travel, workplace services and newsletter tools, according to three people with knowledge of the company's plans, as it looks to expand out of its comfort zone.
The aim is to introduce new products quickly and quietly, and to rapidly kill unsuccessful apps while gaining whatever consumer insights possible from their release.
Those running the group have laid out project timelines for the next three to five years, the sources disclosed.
Some apps from the endeavor have already been released. They include Aux, a social music app, and Bump, a match making app for students, which were previously reported by the technology publication 'The Information'.
The apps were available on Google Play and Apple's App Store, and Bump was labeled ''offered by the NPE Team, from Facebook.''
The projects are nascent and may never see the light of day, said the people, who spoke on the condition of anonymity because they were not authorized to do so publicly.
The work is being conducted in a new division of Facebook called New Product Experimentation Team, or NPE Team. Its mandate is to build the future of Facebook, whatever that may look like, the people said.
Mark Zuckerberg, Facebook's chief executive, is focused on maintaining the social network's position as an indispensable part of people's digital lives. He has worked for more than 15 years to stave off irrelevance and to help Facebook avoid the fates of Myspace, Friendster and other companies that failed to innovate beyond their main offerings.
But the Silicon Valley giant also faces scrutiny for privacy deficiencies and the spread of disinformation and hate speech. Regulators are investigating its acquisitions, including the photo -sharing site Instagram and the messaging app WhatsApp, and whether Facebook engaged in anticompetitive practices.
Creating new products is important for Facebook as it integrates its apps and shifts away from the public messaging and toward private communications.
Those changes could eventually affect Facebook's ad business, in which brands target promotions based on people's public posts. Last year, advertising accounted for most of the Facebook's $56 billion in revenue.
A Facebook's spokesman declined to comment on the NPE Team's activities.
Such as apps and program for podcasts, travel, workplace services and newsletter tools, according to three people with knowledge of the company's plans, as it looks to expand out of its comfort zone.
The aim is to introduce new products quickly and quietly, and to rapidly kill unsuccessful apps while gaining whatever consumer insights possible from their release.
Those running the group have laid out project timelines for the next three to five years, the sources disclosed.
Some apps from the endeavor have already been released. They include Aux, a social music app, and Bump, a match making app for students, which were previously reported by the technology publication 'The Information'.
The apps were available on Google Play and Apple's App Store, and Bump was labeled ''offered by the NPE Team, from Facebook.''
The projects are nascent and may never see the light of day, said the people, who spoke on the condition of anonymity because they were not authorized to do so publicly.
The work is being conducted in a new division of Facebook called New Product Experimentation Team, or NPE Team. Its mandate is to build the future of Facebook, whatever that may look like, the people said.
Mark Zuckerberg, Facebook's chief executive, is focused on maintaining the social network's position as an indispensable part of people's digital lives. He has worked for more than 15 years to stave off irrelevance and to help Facebook avoid the fates of Myspace, Friendster and other companies that failed to innovate beyond their main offerings.
But the Silicon Valley giant also faces scrutiny for privacy deficiencies and the spread of disinformation and hate speech. Regulators are investigating its acquisitions, including the photo -sharing site Instagram and the messaging app WhatsApp, and whether Facebook engaged in anticompetitive practices.
Creating new products is important for Facebook as it integrates its apps and shifts away from the public messaging and toward private communications.
Those changes could eventually affect Facebook's ad business, in which brands target promotions based on people's public posts. Last year, advertising accounted for most of the Facebook's $56 billion in revenue.
A Facebook's spokesman declined to comment on the NPE Team's activities.
Facebook unveiled the new product initiative in July and said the NPE Team would be its own limited liability company. The company positioned the group as a way ''to develop new types of experiences for people.'' It has since been silent about the types of products that the team is developing, as well as its structure and makeup
The NPE team is lead by Ime Archibong, a longtime Facebook executive who was in charge of product partnerships and close to Mr. Zucjkerberg. Under Mr. Archibong, the team has been structured into five ''pods',' each with 10 to 15 people, according to two people familiar with the design.
Each pod has been brainstorming different projects. Some insiders said the effort might be a way for Facebook to ship new apps without the baggage of the social network's name. The company has said that branding will help prepare people for the possibility that the apps could change drastically or shut sown with little notice.
''We expect many failures,'' the company said in the NPE team announcement post. ''We also want to minimize disruption to the billions of people who use Facebook apps every day.''
Inside Facebook, executives have described the initiative as separate its main family of apps. To find the next big product or feature, they said, those on the NPE Team need to feel open and not constrained.
Revenue is not a primary concern, they said.
Facebook executives have given the members of the NPE Team a message, the people with knowledge of the division said. Don't worry about making money, they were told.
And failure is acceptable if they learn something from it. All they need is a reason that Facebook should be doing the project.
Concepts are said to focus on ''neighborhood'' communities, tools for creating newsletters and fact checking ''fake news''.
The Honor and Serving of the latest Global Operational Research on Facebook and Social Media, continues. The World Students Society thanks author Mike Isaac.
With respectful dedication to Facebook, Social Media, Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on !WOW! : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011 :
''' Culture & Concepts '''
The NPE team is lead by Ime Archibong, a longtime Facebook executive who was in charge of product partnerships and close to Mr. Zucjkerberg. Under Mr. Archibong, the team has been structured into five ''pods',' each with 10 to 15 people, according to two people familiar with the design.
Each pod has been brainstorming different projects. Some insiders said the effort might be a way for Facebook to ship new apps without the baggage of the social network's name. The company has said that branding will help prepare people for the possibility that the apps could change drastically or shut sown with little notice.
''We expect many failures,'' the company said in the NPE team announcement post. ''We also want to minimize disruption to the billions of people who use Facebook apps every day.''
Inside Facebook, executives have described the initiative as separate its main family of apps. To find the next big product or feature, they said, those on the NPE Team need to feel open and not constrained.
Revenue is not a primary concern, they said.
Facebook executives have given the members of the NPE Team a message, the people with knowledge of the division said. Don't worry about making money, they were told.
And failure is acceptable if they learn something from it. All they need is a reason that Facebook should be doing the project.
Concepts are said to focus on ''neighborhood'' communities, tools for creating newsletters and fact checking ''fake news''.
The Honor and Serving of the latest Global Operational Research on Facebook and Social Media, continues. The World Students Society thanks author Mike Isaac.
With respectful dedication to Facebook, Social Media, Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on !WOW! : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011 :
''' Culture & Concepts '''
Good Night and God Bless
SAM Daily Times - the Voice of the Voiceless
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