!WOW! :
''' '' GROOVY TECHNOLOGY GIANTS '' '''

THE WORLD STUDENTS SOCIETY : the exclusive ownership of every student in the
world, rises to give Mankind a standing ovation:
''ALMIGHTY GOD'S BLESSINGS AND BENEVOLENCE'' in the service of Mankind to
build a great world for the present and future generations, - based on
honor, dignity, and justice.
The rise of The World Students Society is the very story : a saga of
ingenuity and courage and pure genius of the ''Founder Framers'' and the
students of the entire world.
THE SPECTACLE OF THE chief executives of Amazon,
Apple, Facebook, and Google testifying before the U.S. Congress last week
made for good TV drama.
Yet the theatrics of the showdown distracted from the real payoff of
the hearings : the accompanying cache of subpoenaed emails and texts from the past decade and a half.
These documents provide compelling evidence - long rumored but
seldom established - that the companies, especially Facebook and
Amazon, in their rise to dominance did not always play by the rules and
apparently violated antitrust laws.
Both public opinion and American law distinguish between two
kinds of dominant company. The first is the monopoly fairly held : a
corporation like Ford Motor that achieves dominance by virtue of its
incomparable greatness.
The second and evil doppelganger, is the company that achieves dominance
unfairly - for instance, by suffocating or absorbing would-be
challengers.
The Big Tech companies insist that their rise to power has been
the first story, a saga of ingenuity and courage, and that their market
dominance is a byproduct of continued excellence.
They may be giants, the story goes, but they're friendly giants. Their
immense size and power is simply what is necessary to offer users the best
possible services.
The subpoenaed documents destroy that narrative. No one can deny that these
are well-run companies, loaded with talent, and that each at some point
offered something great.
But it appears that without illegal maneuvers - without, above
all, the anticompetitive buying of potential rivals - there might be no
Big Tech, but rather a much wider array of smaller, better, more specialized
tech companies.
Exhibit A is Facebook, whose documents are the most damning.
Emails from Mark Zuckerberg, its chief executive strongly
suggest that since about 2008 he has had a method for controlling what
in a 2012 email he called ''nascent'' companies that posed very disruptive threats to Facebook.
His method has been the buyout or the aggressive
cloning of features to compel a company to sell itself to Facebook. He
foresaw that there would be a limited number of ''social mechanics'' or areas of innovation in social media, each of
which would have one winner.
''Instagram can hurt us,'' he wrote in 2012, right before acquiring the
company and eliminating the threat that its photo - and video-sharing
technology posed to Facebook.
Amazon doesn't come off much better. Its documents show an
apparent willingness to lose money to keep competitors under water. Early
on, because of low pricing, Amazon lost more than $200 million from
diaper products in a single month. It ran its chief competitor, Quidsi,
into the ground. [Quidsi owned Diapers.com.]
Then Amazon bought the weakened company. This approach, like Facebook,
acquiring of competitors, is how John. D. Rockfeller built up Standard Oil
in the 1870s. ''It's join us - or face extermination.''
Likewise, Amazon has admitted to sometimes selling smart speaker,
Echo, below cost, presumably on the theory that collecting
huge amounts of data on users and securing direct access to their homes will
present an insurmountable barrier to potential rivals.
Then there's Google. In the company's early days, its document suggest, its
executives had little interest in YouTube as a product, but they feared its
rise would threaten Google's monopoly on search.
The answer? Once again, buy away the problem - rather than
compete to see who can offer users the best service. Google purchased YouTube in 2006 for $1.65 billion.
The Honor and Serving of The Latest Global Operational Research and
Thinking on Technology Giants, continues. The World Students Society
thanks the opinion author, Professor of Law Tim Wu, Columbia
University.
With respectful dedication to The Grandparents, Leaders, Parents, Students,
Professors and Teachers of the world.
See Ya all prepare and register for Great Global Elections on
The World Students Society : wssciw.blogspot.com and Twitter - !E-WOW! - The Ecosystem 2011:
''' Survival - Surprise '''
SAM Daily Times - the Voice of the Voiceless
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