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''' ''TikTok - MUSEUMS-
TicTic'' ''' : STUDENTS
THE MAIN REASON WHY MANY young people today don't go to the museums is that they often feel it is not relevant in their own lives.
FOR THE SHORT VIDEO PLATFORM TikTok, the coronavirus pandemic is something of a gift.
While social contact in public spaces is minimized worldwide, more and more users are looking online for a substitute for the lack of social interaction - and often choosing TikTok, reported DW.
Despite criticism of its business practices, it is currently the most downloaded app of all, as reported by Sensor Tower, an analysis platform. By April, the number of downloads had exceeded two billion mark.
Museums have taken note, with a handful of famous museums opening their own channels on the Chinese social media service, which began as a platform for lip syncing and dance videos.
And while users increasingly turn their attention to political and social topics in their postings, museums apparently feel that TikTok can be a meaningful extension of what they can offer in the digital realm.
Sex, Zombies, killing machines, rampaging elephants.
''The most important thing is to set the scene in the first few seconds to encourage people to stay with it,'' explains Marc Jerusel. As the social media manager at Berlin's Museum fur Naturkunde [Natural History Museum], he is responsible for the TikTok channel.
The museum uploaded its first video on May 6. In them, museum guides talk about rioting elephants, frog-fish that become 'sex zombies,' and cute owls turn out to be perfect ''killing machines''.
Not surprisingly, the videos are extremely popular: After only three months, the channel reached 18,000 subscribers and over 220,000 likes.
And then with relatively simple means. The museum first produces the videos and then gears them toward the respective social media channels. For TikTok, that means loud music, special effects, and that's it.
''To be honest, not a whole lot of effort has to go into it,'' explains Jerusel, ''especially when you compare it with the reach and the interaction it triggers.'' In contrast to other platforms, he adds, TikTok generates a lot more feedback; users are much more active there.
''I see an opportunity here for museums, science, education and communication.''
'Making art accessible to all'
Scene change : Amsterdam, The city's Rijksmuseum can't really complain about a lack of visitors. The art museum set a record in 2019 with some 2.7 million. It has also boasted an excellent digital presence for quite some time, with over 245,000 followers on Twitter and an Instagram channel with half a million subscribers.
FOR THE SHORT VIDEO PLATFORM TikTok, the coronavirus pandemic is something of a gift.
While social contact in public spaces is minimized worldwide, more and more users are looking online for a substitute for the lack of social interaction - and often choosing TikTok, reported DW.
Despite criticism of its business practices, it is currently the most downloaded app of all, as reported by Sensor Tower, an analysis platform. By April, the number of downloads had exceeded two billion mark.
Museums have taken note, with a handful of famous museums opening their own channels on the Chinese social media service, which began as a platform for lip syncing and dance videos.
And while users increasingly turn their attention to political and social topics in their postings, museums apparently feel that TikTok can be a meaningful extension of what they can offer in the digital realm.
Sex, Zombies, killing machines, rampaging elephants.
''The most important thing is to set the scene in the first few seconds to encourage people to stay with it,'' explains Marc Jerusel. As the social media manager at Berlin's Museum fur Naturkunde [Natural History Museum], he is responsible for the TikTok channel.
The museum uploaded its first video on May 6. In them, museum guides talk about rioting elephants, frog-fish that become 'sex zombies,' and cute owls turn out to be perfect ''killing machines''.
Not surprisingly, the videos are extremely popular: After only three months, the channel reached 18,000 subscribers and over 220,000 likes.
And then with relatively simple means. The museum first produces the videos and then gears them toward the respective social media channels. For TikTok, that means loud music, special effects, and that's it.
''To be honest, not a whole lot of effort has to go into it,'' explains Jerusel, ''especially when you compare it with the reach and the interaction it triggers.'' In contrast to other platforms, he adds, TikTok generates a lot more feedback; users are much more active there.
''I see an opportunity here for museums, science, education and communication.''
'Making art accessible to all'
Scene change : Amsterdam, The city's Rijksmuseum can't really complain about a lack of visitors. The art museum set a record in 2019 with some 2.7 million. It has also boasted an excellent digital presence for quite some time, with over 245,000 followers on Twitter and an Instagram channel with half a million subscribers.
So it's not surprising that the museum has been on TikTok since April 2. The channel presents fun facts about the art works, offers live tours and, challenges being a much loved on the platform, re-enacts famous pictures.
''It's important to make our collection accessible to everyone,'' explains Nanet Beumer, who heads the Rijksmuseum's digital department. With its exploding numbers of users, TikTok's reach is obvious.
''TikTok is a platform that is characterized by its many content creators,'' adds Beumer. ''The app is very easy to use, unlike Instagram image and video editing take place completely within the app. This ensures that many users actively create videos.'' This is exactly what can be used for museum education.
''We usually have a lot of school classes visiting. We want to see if we can use TikTok to interact with younger visitors in the museum in a completely different way, for example, by enabling them to create content for TikTok channel.''
Attracting the students with humor:
But can that really go down well? When museums suddenly descend from the ivory tower and open themselves to the fleeting attention spans of young people, outraged reactions of the most cultural elite are pre-programmed.
Still, people like Eike Schmidt, who has been in charge of the Uffizi Museum in Florence since 2015, want to make the museum attractive for young visitors as well. To this end he too is relying on TikTok.
''It's about becoming part of a conversation,'' Schmidt explains.
''Television series and Netflix are currently planting collective visual material in young people's heads. But our great works of art, which in our opinion have the highest relevance for the present and also for the future, usually don't reach this generation at all.''
The Honor and Serving of the Latest Global Operational Research on Social Media and Students, continues. The World Students Society thanks News Desk, The Express Tribune.
With respectful dedication to the Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter- !E-WOW! - The Ecosystem 2011 :
''' Jibe & Jabs '''
''It's important to make our collection accessible to everyone,'' explains Nanet Beumer, who heads the Rijksmuseum's digital department. With its exploding numbers of users, TikTok's reach is obvious.
''TikTok is a platform that is characterized by its many content creators,'' adds Beumer. ''The app is very easy to use, unlike Instagram image and video editing take place completely within the app. This ensures that many users actively create videos.'' This is exactly what can be used for museum education.
''We usually have a lot of school classes visiting. We want to see if we can use TikTok to interact with younger visitors in the museum in a completely different way, for example, by enabling them to create content for TikTok channel.''
Attracting the students with humor:
But can that really go down well? When museums suddenly descend from the ivory tower and open themselves to the fleeting attention spans of young people, outraged reactions of the most cultural elite are pre-programmed.
Still, people like Eike Schmidt, who has been in charge of the Uffizi Museum in Florence since 2015, want to make the museum attractive for young visitors as well. To this end he too is relying on TikTok.
''It's about becoming part of a conversation,'' Schmidt explains.
''Television series and Netflix are currently planting collective visual material in young people's heads. But our great works of art, which in our opinion have the highest relevance for the present and also for the future, usually don't reach this generation at all.''
The Honor and Serving of the Latest Global Operational Research on Social Media and Students, continues. The World Students Society thanks News Desk, The Express Tribune.
With respectful dedication to the Students, Professors and Teachers of the world. See Ya all prepare and register for Great Global Elections on The World Students Society : wssciw.blogspot.com and Twitter- !E-WOW! - The Ecosystem 2011 :
''' Jibe & Jabs '''
Good Night and God Bless
SAM Daily Times - the Voice of the Voiceless
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